La Liga giants Real Madrid announced a new high-profile global sponsorship on Friday, partnering with LingLong Tire.
LingLong, a prominent brand in the Chinese tire market, joins a growing list of international companies collaborating with the Spanish champions for the future.
In a statement shared on Real Madrid’s website and social media, the club said:
“Real Madrid and Linglong Tire, the leading brand in the Chinese tire market, have entered into a global sponsorship agreement aimed at fostering new growth opportunities for both. This collaboration represents a strong partnership between two industry leaders and symbolizes a significant cultural integration between Asia and the West through sports and entrepreneurship.”
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Shifting focus from the boardroom back to the pitch, Carlo Ancelotti’s Real Madrid will return to action on Sunday night.
The capital giants are set to face city rivals Atlético Madrid at the Wanda Metropolitano in the first Madrid Derby of the season.